The Emotional Power of Images
With a scenographic mindset and a deep engagement in the emotional power of images, Big Image explores how AI can enhance experiences that move people - on stages and in spaces - and when it does not. The lecture will explore the tension between technology and emotion, with examples from some of Big Image’s innovative projects.
One of these is what is likely the world’s largest AI-generated image - a 50 x 10 meter beach motif created for The Beach, an indoor arena outside Stockholm. The image, which was taken from screen to reality using both AI tools and traditional image craftsmanship, illustrates how technology can be used to create visual worlds.
“Working with AI in large format is not just about resolution but also about understanding. It requires a feel for light, image, and composition, and knowledge of both new technology and traditional craftsmanship,” says Amanda Crabo, AI Lead at Big Image.
Sign&Print Scandinavia takes place on October 7–9, 2025, at Kistamässan in Stockholm.
